Find Similar Creators by Username

Enter a creator's username or profile link from YouTube, Instagram, or TikTok. We look up that creator's content category in our dataset and match them to other creators tagged with the same category on the same platform. If there aren't enough category matches, we fill the remaining results with other creators from that platform.

No — matches are limited to the same platform as the creator you enter, so a YouTube creator is matched against other YouTube creators, not Instagram or TikTok ones. If your creator isn't in our dataset or doesn't have a category on file, we instead suggest one creator from each of YouTube, Instagram, and TikTok as a general starting point rather than a category match.

We don't calculate a similarity score or percentage. Results are based on a shared content category from our dataset of over 7,000 creators across YouTube, Instagram, and TikTok, with other creators from the same platform used to fill out the list when category matches run short.

A creator shows up as similar when they share the same content category in our dataset on the same platform — for example, two Instagram accounts both tagged "Beauty." We don't compare audience demographics, engagement rates, or visual style.

Yes — select a platform (YouTube, Instagram, or TikTok) from the dropdown next to the input, then enter just the creator's username instead of a full profile link.

If a creator you want to work with is unavailable, fully booked, or outside your budget, you can browse other creators in the same content category and platform to build a shortlist of comparable options.